Elsewhere Hookah Lounge: a late-night room, found.

The goal

Elsewhere had something rare: a loyal crowd, a strong Google rating and a genuinely different room — but no website that showed it. The brief was to make the lounge easy to find, easy to understand, and easy to come back to.

What we built

• A new website at elsewherehookah.com in a purple-and-gold identity, showcasing DJs, events, the VIP rooms and the courtyard, and leaning into the lounge's woman-owned story.
• Local SEO — structured for searches like hookah lounges and late-night spots in Austin, with clear hours, location and what to expect.
• QR guest capture — a check-in code that collects name and email into a database for return-visit offers and event announcements.
• Google review engine — a QR funnel that invites happy guests to leave a review, built to push an already strong rating higher.
• Print & promo — event flyers and a redesigned business card with a built-in review QR.
• Decor direction — themed-room ideas using wallpaper, gold frames and lighting to make the space even more photographable.

The approach

For a newer venue, the website is only step one. The real value is owning your guest list and your reviews, so every good night turns into the next one. That's why the site, the QR capture and the review funnel were designed together.