The work.
A downtown bar becomes a destination.
The full Nightform treatment: websites, a complete rebrand concept, menus, socials, an in-house screen network across five TVs — and a fully choreographed LED show driven by control software Nightform wrote from scratch for the owner's six-figure rig.
Visit blindsidelounge.com →
A full site, hosting, and Google presence — built to turn searches into reservations.
We replaced stale TV displays with revenue-generating promotions that keep people asking for more.
A custom-coded light system — 11,949 pixels choreographed into a nightly performance, running on software we wrote ourselves.
Every TV in the house, put to work.
In-house screen network and marketing — turning idle TVs into the venue's most profitable advertising channel.
For custom builds over $50,000, let's talk.
Start the conversationConcepts on the table — bars we're actively courting across Austin. Each already has a direction, a look, and a plan.
View the concept →
Cheers Shot Bar
Sixth Street's original shot bar has three decades of history and a rooftop patio most bars would kill for — but its story wasn't showing up online. Our concept leans into what makes Cheers legendary: the 150+ shot menu, the veteran bartenders, and that skyline view. A bold, neon-forward site built to pull in the walk-by crowd and the reservation crowd alike, with the shot menu front and center and the room's energy captured in the first scroll.
View the concept →
The Little Darlin'
A South Austin institution — denim-clad, dog-friendly, live music in a huge backyard, and some of the best gourmet Southern food in the city. The challenge here is capturing a place that's equal parts honky-tonk, community hangout, and hidden gem. Our direction plays up the "local diamond" identity: warm, characterful, unmistakably Austin, with the backyard, the music calendar, and the food doing the selling.
View the concept →
Lulu's
A mother-daughter craft cocktail bar tucked into Stinson Yard in Menchaca, with a serious mezcal and tequila program, fresh-juice cocktails, a rooftop made for sunset, and the most photographed wall in 78748. The concept celebrates the family story and the design-forward, Instagram-native space: clean, bright, editorial, built to convert the huge social following into rooftop reservations and to make the taco truck out back part of the draw.
View the concept →
Rusty Cannon Pub
South Austin's favorite neighborhood bar on Stassney — a proper local: brunch, events, game days, and a regulars-first feel. The concept is unapologetically bold and Texan, built around the "neighborhood bar" identity that keeps people coming back. Big type, warm wood-and-brick tones, and a layout that puts the events calendar, the menu, and the "your local" promise where everyone can see them.